Tag: Digital Marketing

Best 6 #Tools for Successful #Content Marketers

Content marketing is the best way to build and increase the awareness about a brand and establish a direct interaction with the customers and potential customers. Using content marketing techniques, one can tell the audience a unique story of the brand and create anticipation before the launch. Anyway, it is a must for modern marketers because no brand can be successful without it. Naturally, content marketing requires a lot of hard work. There are many tasks involved in getting the marketing message to the customers and ensuring them in making the decision to buy.

To automate the processes and speed up the marketing effort, content marketers use a lot of tools. Clearly, without them, this task would be too much to complete by an individual or a small team, so thank goodness for them.

If you are looking for some tools to join your arsenal, we prepared a list of the best ones. Take a look.

1. Buzzsumo

Publishers like National Geographic and Tribune Media use this incredible tool that shows how well certain web pages and keywords perform on social media. A content marketer can determine the trending keywords, web pages, and topics.

As the result, the effectiveness of marketing campaign, most active social media platforms, and top influencers can be determined.


  • Search for popular keywords
  • Search by URL or domain
  • Social media shares statistics
  • Information about sharers
  • Content analysis report
  • Excel export
  • Content alert

2. Trendspottr

Staying updated and relevant is important for marketing because social media conversations generate new trends every day. To stay ahead in terms of content, marketers use this tool. Trendspottr provides them with the information about rising trends, influencers, popular topics, and hot hashtags used in social media.

It becomes possible to discover and share the right content at the right time with the right audience, which is priceless in content marketing.


  • Market Research and Report
  • Influencer targeting
  • Brand crisis management
  • Sentiment measurements for emerging trends

7 #Best #Youtube Alternatives for Video #Marketing


If you are looking to bolster your video marketing campaign you have to be smart – staying within the safe and well-known zone that Youtube provides will get you nowhere. To really become a video pro and reach a wider audience you have to try new things. Here are 7 alternatives to Youtube that you might wish to try.

Facebook Live

Of course Facebook is where the largest volume of eye-balls for your marketing campaign can be found. A live video stream can be used to serve real time content to your customers that is bang up to date and relevant. This platform enables two way interaction with customers, who can respond either by commenting or asking questions about the video, and by letting you know their emotional reaction via an emoticon. Of course, this type of interaction is second nature given the amount of time people spend using Facebook socially. This wealth of feedback is invaluable in enabling you to understand your customers, and to create content which engages them. Facebook notifications mean that your customers will find out when you are live, and can tune in.

Instagram Live

The newly launched Instagram Live offers you the opportunity to serve live video streams to your customers. It is no secret that there is a huge trend towards unfiltered, real content and that this is behind the success of many a YouTube video. Viewers want to watch something that this ‘real’ and what could be more so than live video? Unlike other offerings in the live video space, Instagram Live content is only available to those who tune in, making it extra exclusive.


Yet further advocates of live video are the team behind Periscope. The focus of this platform is to give viewers an insight into places, people and events that they would not usually have the privilege of seeing. This ‘inside access’ has the potential to be used by companies to make customers feel special. In particular Periscope push the fact that the service offers the opportunity “of discovering the world through someone else’s eyes”. There are broad ranging possibilities for companies to use this to further customer trust and understanding of their business.

Browse Now to See 4 More YouTube Alternatives for Video Marketing Campaign

How Social Media Marketing Helps in Business Branding


Social Media & its Benefits:

Social Media is the future for communication, marketing & business. It is a collection of  internet based tools and platforms that enhance the information shared.

Social media can be used for a variety of purposes like social selling, content sharing, business branding etc. Social media gives opportunity to reach the targeted audience and build your brand popular among the audience.

Goals To Achieve Using Social Media :

  • Increase in website traffic.
  • Building trust & conversion on social media.
  • Raising brand awareness.

Read more about How Social Media Marketing Helps in Business Branding visit Findnerd.