Content marketing is the best way to build and increase the awareness about a brand and establish a direct interaction with the customers and potential customers. Using content marketing techniques, one can tell the audience a unique story of the brand and create anticipation before the launch. Anyway, it is a must for modern marketers because no brand can be successful without it. Naturally, content marketing requires a lot of hard work. There are many tasks involved in getting the marketing message to the customers and ensuring them in making the decision to buy.
To automate the processes and speed up the marketing effort, content marketers use a lot of tools. Clearly, without them, this task would be too much to complete by an individual or a small team, so thank goodness for them.
If you are looking for some tools to join your arsenal, we prepared a list of the best ones. Take a look.
Publishers like National Geographic and Tribune Media use this incredible tool that shows how well certain web pages and keywords perform on social media. A content marketer can determine the trending keywords, web pages, and topics.
As the result, the effectiveness of marketing campaign, most active social media platforms, and top influencers can be determined.
- Search for popular keywords
- Search by URL or domain
- Social media shares statistics
- Information about sharers
- Content analysis report
- Excel export
- Content alert
Staying updated and relevant is important for marketing because social media conversations generate new trends every day. To stay ahead in terms of content, marketers use this tool. Trendspottr provides them with the information about rising trends, influencers, popular topics, and hot hashtags used in social media.
It becomes possible to discover and share the right content at the right time with the right audience, which is priceless in content marketing.
- Market Research and Report
- Influencer targeting
- Brand crisis management
- Sentiment measurements for emerging trends