Why content writing is different
Writing a novel, writing a blog post, and writing an essay are different tasks. Of course, there are some common things, for example, the process, but the approach to it is absolutely different. Writing a novel, you do not actually think about your readers, you write what you think is right. You develop characters and plot and you expect that your readers will love them. When you write an essay, you always think about your grades first, that’s why you do everything possible to satisfy the desires of a commission board or a teacher who will read your essay. When you write a blog post, you have a different approach. You need to write for your audience but at the same time, you need to stick to your niche and write things that are interesting for you.
Web content writing also has other aspects that you need to keep in mind in order to write an effective post.
1. Remember about SEO
Someone tells that SEO is dead, but in reality, SEO remains one of the most important things that allow you to stay atop Google search positions. That’s why you need to work on your SEO. If we are talking about content, you should always remember about keywords that should be included in your post. These keywords will help you get more organic traffic which is actually the best way to attract the attention of the readers.
2. Do not overuse the keywords
SEO is good, but if you make your post unreadable with a huge number of keywords, you just lose your readers and your Google ranking. It will be enough to include keywords in the title, description, header of your post, and to add them a couple of times to the text itself. Also, make sure that you use the keywords naturally in the text.
3. Keep attention of your readers
Your readers should be interested in what you write. That’s why you should always write texts that attract the attention of the readers. First, you need to write interesting content and insert links to other posts on your blog so the readers start to surf your website and read more.